The most effective emergency hormonal contraception (EHC) within the first 24 hours after unprotected sexual intercourse (UPSI)1
The most effective emergency hormonal contraception (EHC) within the first 24 hours after unprotected sexual intercourse (UPSI)1
In the past 12 months, 46% of women aged 18‑35 had UPSI when not planning a pregnancy2…
…but only 27% of those took EHC2
of women quote effectiveness as the most important factor in influencing their choice of EHC3
of women would be willing to pay more for a more effective EHC4
*Pregnancy rates per 1,000 women in the first 24h after UPSI: 23 with levonorgestrel, 9 with ellaOne®
Pharmacy is the go-to place for more than 80% of women seeking EHC2
of women who purchased ellaOne® did so following a pharmacy recommendation2
*Pregnancy rates per 1,000 women in the first 24 hours after UPSI: 23 with levonorgestrel, 9 with ellaOne®
Pregnancy rates per 1000 women in the first 24 hours after unprotected sex*1
*Meta-analysis of two comparative randomised, non-inferiority trials involving 1184 women receiving emergency hormonal contraception within 24 hours of unprotected sexual intercourse. **Estimated.
Only ellaOne® works on the most fertile days, i.e. just before ovulation, during the LH surge (pre-peak), at a time when levonorgestrel is no more effective than placebo5.
The updated 2017 guidance from the Faculty of Sexual and Reproductive Healthcare (FSRH) provides a clear differentiation on efficacy of different EHC options available6.
It recommends that Pharmacy advises women that:
As the copper-IUD is not immediately available in pharmacy, ellaOne® should be considered as first-line emergency contraception.
More than 1 in 2 UK women are classified as overweight11. The FSRH recommends the effectiveness of some emergency hormonal contraceptions could be reduced in women weighing over 70kg or a BMI over 26kg/m2 6.
However, ellaOne® remains an effective EHC option regardless of a woman’s weight or BMI7.
ellaOne® has invested £2m to create awareness in pharmacy and is the only EHC brand to invest in consumer advertising online and paid search.
ellaOne’s #MyMorningAfter campaign is encouraging women throughout the UK (and abroad) to break the taboo around the topic of emergency contraception by sharing their experiences.
ellaOne’s #FactNotFiction is a myth-busting campaign educating women and the general public around the category.
![30m women worldwide have used ellaOne® to help avoid unplanned pregnancy[12]](/assets/img/section/10/shield-30m-women.png)
of women feel embarrassed or awkward when buying EHC from a healthcare professional13
women admit they would wait until there were no other customers around before asking the pharmacist for EHC14
women said they would go to another town to avoid bumping into anyone they know14, some women would even put off going to get EHC or they would ask someone else to get it for them14
women would rather give up sex for a month than talk about EHC14.
For most women, asking a pharmacist for an emergency contraception is not an easy conversation.
ellaOne® has developed a tool to help make the consultation more comfortable in pharmacy.
The ellaOne® checklist allows women to discreetly answer a few basic questions about their UPSI and health conditions to help make the conversation less awkward.
To order a pack, email ellaOnepharmacist@precision.email or click on the link below.
The checklist is also available digitally, so women may present to pharmacy with their results on a phone or as a printout.
Now available at the easy link: ellaone.me
We would be very interested to hear your thoughts about the checklist – please fill in the form below to have your say.
If you need more information or advice, please get in contact.
* a CPD training module on Emergency Contraception is also available on The Pharmacy Network (links outside this site)
For an NFC* counter sticker contact your local sales representative (subject to availability).
* Near Field Communication – contactless technology to direct customers to the digital checklist without needing to type the web address – ellaone.me
Click on each silver answer option to reveal
